For a User Experience and SEO
When it comes
to optimizing your website for better user experience and search engine
optimization (SEO), it's important to identify and eliminate elements that may
hinder your website's performance. In this blog post, we will explore 13 things
that you should consider removing from your website. By doing so, you can
enhance your website's engagement, SEO-friendliness, and overall effectiveness.
1. Vague Homepage Headline: Make It Descriptive and Clear
One of the
biggest problems on many websites is a vague homepage headline. If visitors
can't tell what you do from the headline, they might leave your site. Instead,
make the headline simple and descriptive, clearly stating the name of your
business category. Remember, the first question every visitor asks themselves
is, "Am I in the right place?" You can even test your homepage using
a 5-second test to see if visitors can understand what your company does at a
2. Generic Navigation Labels: Be Specific and Keyword-Focused
navigation labels like "Products," "Learn," or
"Support" don't provide enough information about your business.
Improve your navigation by making it more specific, descriptive, and
keyword-focused. For example, instead of "Products," use "Wholesale
Medical Supplies." This way, visitors can self-segment and find the
content that is most relevant to them.
3. Meaningful Subheadings: Avoid Buzzwords and Be Specific
scroll down your website, they may come across subheadings like "Our
Solutions." However, people rarely use the word "Solutions" when
searching for products or services. Replace generic subheadings with specific
ones that accurately describe what you offer. This will eliminate visual noise
and help both visitors and search engines understand your content better.
4. Ditch the Homepage Slideshow: Keep It Simple and Engaging
is ongoing debate about using homepage slideshows, data suggests that they are
not effective, especially when there are too many slides. Visitors often miss
most of the slides except the first one. If you have an important message,
place it at the beginning of your slideshow. Consider simplifying your homepage
to engage visitors more effectively.
5. Authentic Images: Use Real People Instead of Stock Photos
photos of people may look polished and professional, but they lack
authenticity. Visitors can easily sense when an image is not genuine. Instead,
use real pictures of your team or authentic visuals that create a connection with
your audience. Authenticity is more important to visitors than production
6. Social Media Icons: Place Them Wisely to Retain Visitors
placing colorful social media icons in the header, as they act as distractions
and encourage visitors to leave your site. You don't want to lose hard-earned
traffic. Instead, consider placing social media icons in the footer. This way,
interested visitors can find them easily without disrupting their journey on
7. Remove Dates from Blog Posts: Focus on Evergreen Content
content strategy revolves around news, remove dates from your blog posts. Most
content marketing focuses on evergreen content that remains relevant over time.
Visitors may be hesitant to read an article that appears dated, even if the
information is still valuable. If necessary, include the date in the headline
or body text rather than displaying it prominently.
8. Break Up Long Paragraphs: Make Your Content Scannable
paragraphs are intimidating and often get skipped by readers. Embrace white
space and break up your content into shorter paragraphs. Use formatting options
such as bullet lists, numbered lists, bold or italic text, subheadings, and
multiple images to make your content scannable. Help readers find the
information they need quickly and easily.
9. Rethink Press Releases: Optimize Them for the Web
releases, as traditionally formatted, are not suitable for the web. They often
lack visuals, formatting, and engaging elements. When creating a press release
for your website, ensure it aligns with best practices for web content. Include
compelling headlines, visual elements, bullet lists, formatting, and relevant
internal and external links. Make it an engaging and informative piece that
adds value to your audience.
10. Autoplay Videos: Let Users Choose to Play
videos can be disruptive and irritating to website visitors, especially if they
have sound. It's best to allow users to choose whether they want to play the
video or not. If you have video content on your website, consider using a
thumbnail image with a play button that users can click to start the video.
11. Complex Contact Forms: Simplify the Process
forms are important for visitor engagement, but complex and lengthy forms can
deter users from reaching out. Simplify your contact forms by asking for
essential information only. Reduce the number of fields and make the form easy
to complete. If you need additional information, you can always follow up with
the user later.
12. Slow-loading Elements: Optimize for Speed
speed is crucial for user experience and search engine optimization. Remove any
elements on your website that slow down the loading time, such as large images,
unnecessary plugins, or excessive scripts. Optimize images for the web and
enable caching to improve your website's performance.
13. Outdated Content: Keep Your Website Fresh
review your website's content to ensure it remains up to date. Remove any
outdated information, expired offers, or discontinued products/services.
Outdated content can confuse visitors and make your website appear neglected.
Consider implementing a content maintenance schedule to keep your website fresh
these suggestions are not hard and fast rules, but rather guidelines to help
you optimize your website for better user experience and performance. It's
important to understand your specific audience and tailor your website
accordingly. Regularly monitor and analyze your website's performance to
identify areas for improvement and make data-driven decisions.
these 13 elements from your website, you can enhance the overall user
experience, improve SEO-friendliness, and increase engagement. Remember to
regularly review and analyze your website's performance to identify areas for
improvement. By optimizing your website, you can create a positive and
memorable experience for your visitors while achieving your business goals.
these recommendations are not absolutes, and there may be exceptions based on
specific use cases. However, implementing these guidelines will help you create
a website that performs better and delivers a compelling message to your