How I Grew Traffic 37% on Google, Without SEO
world of search engine optimization (SEO), content creation and link building
have always been considered the key drivers of organic traffic. However, what
if there was a way to achieve significant growth without relying on these
traditional SEO practices? Enter programmatic SEO, a powerful technique that
allows websites to generate thousands of landing pages at scale using automated
tools. In this blog post, we will explore how programmatic SEO helped one
agency, The Search Initiative; achieve remarkable results for their client,
including a 40% increase in users and a 37% increase in sessions, all without
traditional SEO techniques.
The Client Situation and the Need for Programmatic SEO
agency's client was a software supply chain management company. Despite
offering a valuable product and having ambitious goals, their website was only
ranking for their brand name. This lack of visibility in search results
severely limited their organic traffic potential. The Search Initiative realized
that ranking one or two pages wouldn't be enough to achieve their goals. They
needed a scalable solution that could generate thousands of pages to increase
their search presence. This is where programmatic SEO came into the picture.
Understanding Programmatic SEO
SEO is a technique that involves creating landing pages at scale using
automation tools. It allows websites to generate a large number of pages based
on a template and make each page unique by leveraging readily available data.
This approach has been successfully implemented by various businesses,
including real estate and e-commerce companies.
Here are some additional details about programmatic SEO:
1. Automation and Scale:
SEO relies on automation tools to generate landing pages at scale. With
programmatic techniques, you can create hundreds or even thousands of landing
pages with minimal effort. This scalability allows you to target a wide range
of keywords and search queries, increasing your website's visibility in search
2. Data-Driven Approach:
SEO is highly data-driven. By leveraging relevant data sets, you can generate
unique and valuable content for each landing page. This data can come from
various sources, such as government databases, public APIs, or data providers.
The key is to find reliable and up-to-date data that aligns with your target
keywords and audience.
3. Dynamic Content Generation:
SEO relies on templates and dynamic content generation. By using formulas and
AI language models, you can automate the process of content creation. The
generated content can include statistics, insights, comparisons, or any other
relevant information based on the data you have collected. This dynamic content
helps make each landing page unique and valuable to users.
4. Targeted Landing Pages:
programmatic SEO, you can create landing pages that specifically target
long-tail keywords or niche topics. This allows you to cater to specific user intents
and capture organic traffic from highly targeted search queries. By providing
valuable and relevant information, you can increase user engagement and
5. Speed and Efficiency:
SEO can deliver faster results compared to traditional SEO methods. Since the
content generation process is automated, you can create and publish landing
pages more quickly. This agility allows you to adapt to changing trends and
stay ahead of the competition.
6. Potential for Backlink Acquisition:
larger number of landing pages, your website has a higher chance of earning
backlinks from other websites. As more pages attract organic traffic and
provide valuable information, they become linkable assets. Backlinks are an
important factor in search engine rankings, and programmatic SEO increases your
opportunities for acquiring them.
7. SEO Optimization Considerations:
programmatic SEO can generate a significant number of landing pages, it's
crucial to optimize them for search engines. This includes adding unique
content, relevant keywords, meta tags, headers, and internal linking.
Additionally, ensuring a good user experience, mobile-friendliness, and fast
page load times are essential for overall SEO success.
8. Potential Limitations:
SEO may not be suitable for all types of websites or industries. Some
limitations to consider include the quality and availability of data, potential
duplication of content, and the need for technical expertise. It's important to
assess the feasibility and relevance of programmatic SEO for your specific
business goals before implementing it.
programmatic SEO offers a powerful way to generate a large number of landing
pages and increase organic traffic. By leveraging automation and data-driven
content generation, you can achieve significant growth without relying solely
on traditional SEO practices. However, it's important to approach programmatic
SEO strategically, ensuring the quality and relevance of the generated pages while
optimizing them for search engine visibility.
The Power of Programmatic SEO
example of the power of programmatic SEO is the website realtor.com. With over
19,000 landing pages, realtor.com has a dedicated page for every city in the
United States. These pages were all created programmatically, allowing the
website to cater to specific location-based search queries and attract a
massive amount of organic traffic.
SEO is not limited to specific industries. Content-based websites like
NerdWallet, Nomad List, Zapier, and TripAdvisor have also leveraged
programmatic SEO to generate data-packed pages, become topical authorities, and
attract millions of visitors each month.
Overcoming Technical Challenges
be thinking that programmatic SEO sounds too technical, but fear not. The
Search Initiative's success with programmatic SEO proves that anyone can
implement it with the right tools and guidance. Even the agency's founder, who
failed his computer science course in college, was able to master programmatic
The Process of Programmatic SEO
Step 1: Finding Scalable Keywords
step in programmatic SEO is to identify a set of scalable keywords in your
niche. Using keyword research tools like Ahrefs' Keyword Explorer, you can
search for keywords with low difficulty and where weaker websites are ranking
at the top. This will give you a list of keywords that you can dominate easily
with programmatic SEO.
Step 2: Data Collection
numbers into engaging content, you need relevant data. Websites like Google
Dataset Search, Kaggle, and Data.gov provide numerous free data sets that you
can use. For example, if you want to create content about life expectancy, you
can search for relevant data sets and download them for further use.
Step 3: Content Generation
simple Google Sheet, you can create a template that pulls data from your
downloaded data sets and generates unique sentences for each landing page. By
utilizing formulas and AI language models like ChatGPT, you can automate the
process of content generation.
Step 4: Uploading Content to Your Website
the generated content to your website, you can use tools like WP All Import
plugin. This plugin allows you to import the data from your Google Sheet and
create a new post for each record. With a few simple steps, you can
programmatically create all the landing pages on your website.
Step 5: Optimizing for SEO
programmatic SEO is a powerful technique, it's important to optimize your
landing pages for search engines. This includes adding unique content,
graphics, and incorporating SEO elements like metadata, internal linking, and
XML sitemaps. These optimizations will help search engines crawl and index your
The Pros and Cons of Programmatic SEO
Scalability: Programmatic SEO allows you to create hundreds or even thousands
of landing pages with a single click, saving time and resources.
Results: With programmatic SEO, you can achieve topical authority and increase
your search traffic faster compared to traditional SEO methods.
Potential: The more pages you create, the higher the chances of earning
backlinks, leading to increased domain authority and organic traffic.
Technical Expertise: Complex programmatic SEO implementations may require the
assistance of a developer with coding skills. However, simpler implementations
can be achieved without extensive technical knowledge.
Quality: Programmatic SEO relies heavily on the quality of the data you feed
into the system. If the data is inaccurate or outdated, it can negatively
impact the quality and relevance of the generated landing pages.
The Results: A 40% Increase in Users and a 37% Increase in Sessions
implementing programmatic SEO for their client, The Search Initiative achieved
impressive results. The client's website experienced a 40% increase in users
and a 37% increase in sessions. These results were achieved without relying on
traditional SEO practices such as content creation and link building.
Conclusion: Embracing the Power of Programmatic SEO
Programmatic SEO offers a compelling alternative to traditional SEO practices. By leveraging automation tools and data-driven content generation, websites can generate thousands of landing pages at scale, attracting organic traffic and achieving significant growth. While programmatic SEO does require technical expertise, the results can be well worth the investment. If you're looking to boost your website's search presence and drive more traffic, it may be time to consider incorporating programmatic SEO into your strategy.