What is Email Marketing?
By and large, email marketing is the process of sending messages to people via email for promotional purposes or to encourage that contact with your message, until they are ready to make a decision about it.
There are two main methods of email marketing: inbound and outbound.
Inbound email marketing is about getting people to your website with the content you create. Basically, people are looking for something and you have the answer. Once they are on your website and have interacted with the content you have created, they can fill out a form you inserted to receive further marketing communications from you in the future.
It is great to have inbound contacts in your funnel as they are already used to your posts as have already dealt with your content. They know what page they landed on, and what their interests appear to be, and can easily provide them with content that interests them.
However, the biggest downside to this type of email marketing is the time it takes to get feedback. It can take a long time between keyword research, content strategy, content creation, SEO, social media management, and email design.
As long as you've acquired your contact list from a trusted source, you can most likely choose a list in an industry of your choice that matches your buyer persona and campaign goals. Make sure your list is clean and free of spam traps, incorrect dates, and old addresses. Using a spam checker to make sure your email is very deliverable before it is sent is important to maintaining a good reputation as a sender.
How does email marketing work?
Of course, that usually doesn't work either, which is why you ask the question. But there are things you can do to make sure your email marketing campaign is a success.
1 list based on permissions.
Authorization-based email marketing sends messages to people who have specifically asked to receive them. Lists like this can be made by offering something to people. Exclusive access to commercial, marketing, or technical advice; code to be downloaded into an electronic book; or invitations to "members only" events. If your company has a service, you can also offer free demos to attract interested users.
2 Speed up sales
This is an in-house sales technique where sales teams use technology and skills from other departments in the company. This strategy enables them to capture relevant information directly in the accounts during the call and identify the ideal times when certain prospects will best answer the calls, especially through the use of the software.
Email marketers should ensure that their emails are being sent to the correct segment of customers (for example, prospects who have already been contacted should not receive an initial contact email). With thousands or even millions of leads in your databases, this task can be tricky. The integration of your CRM with all other recording systems and the automatic registration for every customer interaction help ensure that targeting and personalization are not impaired, even when sending large amounts of email.
3 quality monitoring.
Once you've got your email marketing campaign in place, it's time to start monitoring the results. Unfortunately, at this point, various people lose an understanding of what is really going on with their data. Too often, email marketers rely only on email open rates and take the results at face value, but it's important to dig deeper.